By

EO NETHERLANDS

In order to be of much use, AI has to be at least as good as a human being at performing the tasks it’s programmed for. According to Scott Empringham, ChatGPT is a huge leap over this threshold of efficacy.

Scott is a marketing expert, and he has built a platform on top of ChatGPT to help his clients create effective marketing plans and generate all the necessary content to attract the right customers without employing anyone to create content.
Not only is ChatGPT proficient at creating marketing plans (when prompted properly), but Scott and his team are able to build better plans in hours that would normally take a month or more to create.

In this episode of the Europreneur Podcast, Robert Van Der Zwart talks with Scott Empringham about how ChatGPT has upended the world of marketing, content and technology.

The Europreneur Podcast is also available on Spotify.


 Scott Empringham is a member of EO Orange County, president and CEO of strategic consulting firm Flash Point Communications and owner and CEO of Empringham Media Group, which utilizes social media and AI to help companies attract the right customers.


Robert van der Zwart is a vertan entrepreneur and founder of MedTalks Nederland BV an online information platform sharing new advances in medical science with doctors around the world. Robert is also a dedicated EO member, currently serving as Learning Chair for EO Netherlands.